Tailored radio campaigns designed to generate interest among your target audience. Our team consist of copywriters and producers that will drive this campaign to success.
Together with our sister company, Community Media Trust, we produced a Zithande radio drama. Each of the 8 episodes was 3-4 minutes long and dealt with issues affecting young women aged 15-25 and their partners and influencers in their communities. Each episode dealt with a specific message and focused on issues such as testing for HIV, fear of using the clinics, unwanted pregnancy, adherence to medication, gender-based violence, mental health or depression and economic empowerment for young women. The drama was well received and broadcast on both regional and community radio stations in isiZulu.
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